Here are the limitations for message templates in the WhatsApp API:
- Template Name Restrictions:
- Template names can only contain lowercase letters, numbers, and underscores.
- The template name field is limited to 512 characters.
- Editing Limitations:
- Templates can only be edited when they are in the states: Approved, Rejected, or Paused.
- A template can be edited a maximum of once per day, and up to 10 times per month.
- Content Limitations:
- The message template content field is limited to 1024 characters.
- Templates cannot be updated after creation. It is recommended to use a test account when learning how to create templates.
- Rate and Volume Limits:
- A WhatsApp Business Account can create up to 100 message templates per hour.
- Each account can have up to 6000 message templates in total. This includes all template names, with multiple language translations of a single template counting as one template toward this limit. For example, a template named
hello_worldwith translations in two languages counts as a single template.
- Language Requirements:
- The template must include the correct language code to reflect the language of the template content.
These limitations are essential to keep in mind when creating and managing message templates to ensure compliance and efficiency.