Tips for Creating Templates:
- If you are not sure how to phrase your template, take an iterative approach. Submit a template, get it approved by WhatsApp, and tweak it based on results. You can always submit a new version of the template and delete the old version.
- If you need to write a template to re-open the 24-hour window, we suggest starting with some mention of the previous thread. Example: ” I’m sorry that I wasn’t able to respond to your concerns yesterday but I’m happy to assist you now. If you’d like to continue this discussion, please reply with YES”.
- Consider using a friendly tone when sending messages over WhatsApp. Selective use of specific emojis are shown to increase engagement with end users.
| Template Name | Must be a unique name and can only contain lowercase alphanumeric characters and underscores. Use a name that helps WhatsApp’s reviewer understand the purpose of your message, for example “order_delivery” rather than “template_1” |
| Template Category | Select the category that matches WhatsApp’s definition |
| Message Language | Select the language that matches the content |
| Message Body | The text of the message that you want to send. Please note WhatsApp does not allow multiple sequential line breaks |
| Message Header (Optional) | Add a title or choose which type of media you’ll use for this header. |
| Message Footer (Optional) | Add a short line of text to the bottom of your message template. |
Revising Rejected Message Templates
If your message template was rejected, you may check the rejection reason. You can edit the message template accordingly based on the reject reason. To be noted that if the status of the message is Pending, you can’t edit the message content.
You may submit a new template with a different template name, and delete the rejected template. WhatsApp will not let you use the same template name for 30 days.
Removing Message Templates
- You may not reuse the name of a deleted template for 30 days after deletion.
- If a sent message isn’t delivered to the customer after the template deletion, it will attempt to be delivered for 30 days
- If a sent message is delivered 30 days after the template deletion, the business will receive the Structure unavailable error receipt and the customer won’t receive the message.